Ethics - Pekut and Carwick Independent Bottlers

Ethics

A collection of 13 posts

A bottle of Cheramie Rum Blanc with two tasting glasses.

Meet Cheramie Rum

Until recently, Louisiana’s largest distillery—Porchjam—specialized in grain-based vodka. But in 2018, they (literally) started tapping into the nearby annual cane harvest and distilling fermented fresh cane juice. Soon after, Cheramie Rum was born. While most of the juice from Louisiana’s sugarcane plants is processed into sugar,

Two men rolling a whiskey barrel up a ramp.

Why Independent Bottling?

We occupy a unique position in the distilled spirits industry. We co-brand. We import, blend, bottle, rectify, and distribute. We don't distill, but we work with farmers, fruit growers, and distillers. We even do private label bottling. We're testing the boundaries of making, marketing, and selling

Image of a sugar cane field with blue sky in the background.

Handbook of Rum

The most interesting US rum

We take delicious and ethically produced rum seriously. For us, that means finding rum producers who make and market interesting products that we can get behind, both as consumers and as importers/bottlers/distributors. Domestic rum is particularly interesting to us. Sorting through ALL the rum made in the US

A hand holds a copita glass of whiskey up against a plant and a brick wall.

Unmarketing our marketing

When you buy anything these days, you’re not just purchasing a product. In these modern times, marketing and branding is everything. Jack Daniels is the world’s top-selling whiskey brand for a reason. In 2019 the company spent $27 million on broadcast advertising. And it’s no accident you

A closeup of sugar cane.

We want US rum

If you’ve been reading along with us here, you know we love rum. We think it’s underappreciated and underrepresented and it's ready for the spotlight. But the spotlight, as always, looks a little different for us than it does for the broader world of rum marketing.

A hiking trail tapers off into the distant hills.

2021 equity benchmarking

The end of the first quarter has passed (wow that flew by), so here are some updates on progress since the new year. If you haven't already perused our website, I posted some of my thoughts on being a white small business owner in an economy built on

Rum reading

What do you know about rum? A lot of people associate rum with sugary batch cocktails at a college party, latter day cheeseburger-in-paradise pirates (yarrrr), and headaches that make you want to never drink again. There's more to RUM THAN COLLEGE PARTY HANGOVERS One of my favorite books

Cutting the Sugar Cane, a print of an original 1823 drawing by William Clark of enslaved workers cutting cane in Antigua.

Rum is f*cked

I'd like to encourage you to check out Céline Bossart's article Decolonizing the Whitewashed World of Carribean Rum on Liquor.com. It's required reading if you consume sugar cane products (rum, refined sugar, molasses) or similar things like coffee and chocolate here in the

We Are Not Alone! A Rant

We Are Not Alone! A Rant

Last week we were flipping through a reputable craft spirits industry publication, keeping our eyes peeled for topics we are passionate about, like how the spirits industry can do better from a sustainability standpoint. We read a large spread about US-based craft rum distillers. Many companies were mentioned, and the

Johnny Depp as character Jack Sparrow on a beach with his pirate accessories.

Bamboozled by booze (advertising)

In our search for the answer to life, the universe, and everything booze-related, we keep getting carried off by deluges of starry-eyed anecdotes, pontifications on polished copper contraptions of yesteryear, and plain old misinformation. Modern-day distilled spirits marketing is whack if what you're after is real information. Take,

Closeup of sugar crystals on a blue surface.

The cost of sugar

As you know, we’re nuts about rum. Distillates of sugar cane are the delicious, versatile, and under-sung heroes of the booze world, if you ask us. But the problems with sugar supply chains are immense, and as we’ve only lightly touched on them in these newsletters, we thought

A container ship loaded with stacks of containers traverses grey waters.

Global value chain of rum

Ever heard of a GVC? According to Stefano Ponte, author of Business Power & Sustainability, a Global Value Chain is "the full range of activities that firms, farmers, and workers carry out to bring a product or service from its conception to its end use". Whether you'

Casks, kegs, and tanks in a room at Spirit Works Distillery.

Why independent bottling will save the world

I was standing in a Campbeltown warehouse when I decided I wanted to be an independent bottler. "Sure", you say. "And you were probably at least five drams in." It might have been six or seven. I was in Scotland and had driven 3 hours down